Anxiety counseling
We provide counseling for persistent worry, disrupted sleep, and the avoidance that anxiety often creates.
Mental health. Behavioral health. Bloom.
Compassionate support for your behavioral health needs.
For children from age three, teenagers, adults and older adults, couples and families.







Coverage depends on your specific plan rather than only on your insurer.
We also take commercial insurance, cash, check, credit card and health savings plans.

Licensed Professional Counselor
Licensed Professional Counselor, Certified Trauma Practitioner. Blooming Consultants, P.L.L.C., Hale, Michigan, since 2012.
Ann Marie founded the practice in 2012 and has operated it here ever since. She works with children from age three, with teenagers, with adults, with couples and with whole families, and she is approved to supervise limited licensed counselors working toward full licensure.
Areas of counseling
We have specialized in these areas of counseling since 2012. If what you are dealing with is not on this list, call us anyway and ask. We will be happy to talk it through with you and help you work out the next step.
Who this is for

Painted along the waiting room wall
That is our waiting room wall, painted by hand. You sit beside it while you wait, and the doors next to it open into our conference room.
The practice
We are a private counseling practice in Hale, serving Iosco County and the surrounding Sunrise Side. Our founder, Ann Marie Shay, opened the practice in 2012 and has worked with more than 10,000 people since, from age three up.
People in northeast Michigan struggle to find mental health care. Iosco, Ogemaw and Oscoda counties are federally designated a High Needs Mental Health Professional Shortage Area, and HRSA counts roughly 45,000 people here as underserved. This practice is on track to help close the mental health gap in northern Michigan.
Each Dawn Is A New Beginning, Everyday Is A New Promise

The rooms
Our building on M-65 has counseling rooms set up for adults, for couples and for young children, and a conference room. These are our real rooms, photographed as they are, so you know what to expect when you come in.
We are at 4093 M-65 in Hale. People drive in to see us every week from Tawas City and East Tawas, from West Branch, from Oscoda on Lake Huron, and from the smaller towns between. The times below are by road, in fair weather.
If you are further out than the towns above, call us anyway. We will be happy to talk through what works for you.
Getting started
Fill in the short form or call us. You do not need to explain everything up front.
Open the short form
We will ask a few questions about what you are looking for, answer yours, and get you booked for a first appointment.
Office hours: Monday to Friday 9am to 5pm.
Where we are and when we answer
Your first appointment is an intake and assessment, and most of it is us getting to know you and deciding together what you want to work on.
What to expect, and what to bring
There is no booking form on this site. We book every appointment on the phone, after a short conversation with you.
In their words
Written on Google by people who have been here, and shown under first names.
Rated five out of five
Very impressed with this establishment. Words cannot express how much attention to detail, heart, and compassion exists from the owner, therapists, and staff. Amazing atmosphere and even more amazing work is done here. 5 stars is an understatement. Great job!
Blaise Google review
Rated five out of five
Ann Marie is the best! She has tought me new skills to deal with so much. She never gave up on me. Always treats me with respect and support. I have never had such a good experience with a therapist before until I found Ann Marie she is a genuine person. Her staff is great too always there to help. I highly recommend Blooming Consultants.
Cheryl Google review
Rated five out of five
I've been seeing Anne at Blooming Consultants and she's truly made a difference in my life. She taught me coping mechanisms that I actually use daily and has honestly helped me become a better person. Anne is also super compassionate and understanding, and you can just tell she genuinely cares and wants to see her clients succeed. Can't recommend her enough.
Chris Google review
Rated five out of five
The only counseling office I will go to! Very comforting and welcoming atmosphere. Great place filled with even greater people!
Kaycee Google review
Rated five out of five
Blooming consultants provides more than therapy. Ann Marie opens her space to the community when there is power outages. She opens her facility for blood draws, educational lectures and yoga classes. She is generous, kind, loving and the most positive gift to the community.
MaryAnne Google review
Rated five out of five
Incredibly thankful to have ended up seeing AnnMarie Shay at Blooming Consultants. The practice is welcoming, comfortable, clean, and serenely decorated. I highly recommend.
Emily Google review
Rated five out of five
Wonderful Staff and Great Therapist , private care and helping the clients with skill and professional care. Ann Marie is the best therapist I have ever had
Sherry Google review
Rated five out of five
AnnMarie was absolutely wonderful helping me through situations I never thought would happen. She gave me the tools necessary to cope with the individual situation and to develop as a person. Her guidance had helped me adapt and grow as a person and handle difficult situations both personally and professionally. I highly recommend her to anyone seeking counseling. She is professional, courteous, and caring!
Autumn Google review
Rated five out of five
Ann Marie was wonderful. She got me to a better place in my life that I had been unable to do prior. She helps you think and look at things differently. She may tell you things you don't want to hear. But she's honest and real. She's that hand that reaches out and says you can do it! I'll help you!
Clarissa Google review
Rated five out of five
Blooming Consultants has such a welcoming and comfortable environment. AnnMarie always goes above and beyond, and is always so helpful. Very thankful for all she has done
Jasmine Google review
Rated five out of five
AnnMarie is wonderful! She is wonderful at helping people look at things from different perspectives. I highly recommend Blooming Consultants.
Lindsey Google review
Rated five out of five
Ann Marie is amazing! She has been my therapist for three years now and I'm truly grateful to have met her. In moments I don't know what to do or who to turn to, I turn to her. She never gave up on me, even when I was giving up on myself. It felt like she was fighting the fight with me, sessions with her feel very open and care free like I'm talking to a friend. XOXO Thank you for everything you have done for me!
Kyra Google review
Before you call
Something else on your mind? Call us at (989) 728-2364 and ask. We are happy to answer.
The one you can be honest with. That matters more than any list of letters after a name. Call us, ask whatever you want to ask, and see how the conversation feels. If it does not feel like the right fit, let us know. We are happy to help and support you in any way we can.
We accept Blue Cross Blue Shield of Michigan, Blue Care Network, Blue Cross Complete, Priority Health, McLaren and HAP, and we also take commercial insurance, Marketplace plans, cash, check, credit card and health savings plans. Two people with the same insurer can have different coverage, so call the number on the back of your card and ask what your outpatient mental health benefit is. Then tell us what they said and we will help you make sense of it. If you are on Medicaid, we take Blue Cross Complete, and the insurance page covers the rest.
We administer an intake and assessment at the first session, and most of it is getting to know each other. We gather your history, your strengths and what you are struggling with, and you tell us what brought you in and what you would like to be different.
It depends on what you are working on, and there is no set number. Some people come for six to twelve sessions and feel finished. Others keep going for longer. You and Ann Marie decide together how long is right for you, and you can ask how things are going at any time.
Leave your name and number, and we will be more than happy to call you back during office hours. You do not need to explain everything now.
Monday to Friday 9am to 5pm.
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