Mental health. Behavioral health. Bloom.

Mental health counseling in Hale, Michigan

You do not have to struggle through this alone.

For children from age three, teenagers, adults and older adults, couples and families.

The Blooming Consultants office at 4093 M-65 in Hale, Michigan, a brick building with a covered entrance.
Ann Marie Shay, MA, LPC, CTP, MITS Licensed Professional Counselor, Certified Trauma Practitioner
4093 M-65, Hale. The entrance is under the covered porch; parking is behind the building.

We accept most major insurance.

  • Blue Cross Blue Shield of Michigan
  • Blue Care Network
  • Blue Cross Complete
  • Priority Health
  • McLaren
  • HAP

Coverage depends on your specific plan rather than only on your insurer.

We also take commercial insurance, cash, check, credit card and health savings plans.

What your plan is likely to cover

Ann Marie Shay, smiling, outdoors in a wide-brimmed straw hat.

Licensed Professional Counselor

Ann Marie Shay, MA, LPC, CTP, MITS

Licensed Professional Counselor, Certified Trauma Practitioner. Blooming Consultants, P.L.L.C., Hale, Michigan, since 2012.

  • Licensed Professional Counselor, State of Michigan
  • Certified Trauma Practitioner
  • Approved supervisor for limited licensed counselors

Ann Marie founded the practice in 2012 and has operated it here ever since. She works with children from age three, with teenagers, with adults, with couples and with whole families, and she is approved to supervise limited licensed counselors working toward full licensure.

More about Ann Marie

Areas of counseling

Our specialties

Blooming Consultants has specialized in these areas of counseling since 2012. If what you are dealing with is not on this list, call and ask.

Who this is for

  • Children from age three
  • Teenagers
  • Adults and older adults
  • Couples
  • Families

Workshops, trainings and clinical supervision

All workshops, trainings and supervision

All eight areas of counseling

A tree painted along the whole waiting room wall at Blooming Consultants, with the words Through Therapy You Can Heal written through its branches.

Painted along the waiting room wall

Through Therapy You Can Heal

That is the waiting room wall, painted by hand. It was there before this website, and it says what this place is for better than anything written for a website could. You sit beside it while you wait, and the doors next to it open into the group room.

How counseling works here

The practice

In Hale since 2012

Blooming Consultants is a private counseling practice in Hale, serving Iosco County and the surrounding Sunrise Side. Ann Marie Shay founded it in 2012 and has worked with more than 10,000 people since, from age three up.

People in northeast Michigan struggle to find mental health care. Iosco, Ogemaw and Oscoda counties are federally designated a High Needs Mental Health Professional Shortage Area, and HRSA counts roughly 45,000 people here as underserved. This practice is on track to help close the mental health gap in northern Michigan.

Each Dawn Is A New Beginning, Everyday Is A New Promise

The welcome sign inside the front door.

Source: HRSA designation 7261033101

More about the practice

The entrance at Blooming Consultants, looking in through the inner glass doors past a paper flower wall sculpture and a welcome sign.
Inside the front doors. The sign carries the office number.

The rooms

What the place is like

One building on M-65, with counseling rooms set up for adults, for couples and for young children, and a group room. These are the real rooms, photographed as they are.

How to find us, and the hours

Counseling for Iosco, Ogemaw, Alcona and Arenac counties

One office, at 4093 M-65 in Hale. People drive in every week from Tawas City and East Tawas, from West Branch, from Oscoda on Lake Huron, and from the smaller towns between. The times below are by road, in fair weather.

4093 M-65
Hale, MI 48739

(989) 728-2364

Monday to Friday, 9am to 5pmSaturday and Sunday, Closed

Directions to 4093 M-65, Hale

Road times from the rest of the area

If you are further out than the towns above, call anyway and we will talk through what works.

Getting started

How it works

There is no booking form on this site. We book appointments on the phone, after a short conversation.

In their words

What people say

Written on Google by people who have been here, and shown under first names.

  • Rated five out of five

    Very impressed with this establishment. Words cannot express how much attention to detail, heart, and compassion exists from the owner, therapists, and staff. Amazing atmosphere and even more amazing work is done here. 5 stars is an understatement. Great job!

    Blaise Google review

  • Rated five out of five

    Ann Marie is the best! She has tought me new skills to deal with so much. She never gave up on me. Always treats me with respect and support. I have never had such a good experience with a therapist before until I found Ann Marie she is a genuine person. Her staff is great too always there to help. I highly recommend Blooming Consultants.

    Cheryl Google review

  • Rated five out of five

    I've been seeing Anne at Blooming Consultants and she's truly made a difference in my life. She taught me coping mechanisms that I actually use daily and has honestly helped me become a better person. Anne is also super compassionate and understanding, and you can just tell she genuinely cares and wants to see her clients succeed. Can't recommend her enough.

    Chris Google review

  • Rated five out of five

    The only counseling office I will go to! Very comforting and welcoming atmosphere. Great place filled with even greater people!

    Kaycee Google review

  • Rated five out of five

    Blooming consultants provides more than therapy. Ann Marie opens her space to the community when there is power outages. She opens her facility for blood draws, educational lectures and yoga classes. She is generous, kind, loving and the most positive gift to the community.

    MaryAnne Google review

  • Rated five out of five

    Incredibly thankful to have ended up seeing AnnMarie Shay at Blooming Consultants. The practice is welcoming, comfortable, clean, and serenely decorated. I highly recommend.

    Emily Google review

  • Rated five out of five

    Wonderful Staff and Great Therapist , private care and helping the clients with skill and professional care. Ann Marie is the best therapist I have ever had

    Sherry Google review

  • Rated five out of five

    AnnMarie was absolutely wonderful helping me through situations I never thought would happen. She gave me the tools necessary to cope with the individual situation and to develop as a person. Her guidance had helped me adapt and grow as a person and handle difficult situations both personally and professionally. I highly recommend her to anyone seeking counseling. She is professional, courteous, and caring!

    Autumn Google review

  • Rated five out of five

    Ann Marie was wonderful. She got me to a better place in my life that I had been unable to do prior. She helps you think and look at things differently. She may tell you things you don't want to hear. But she's honest and real. She's that hand that reaches out and says you can do it! I'll help you!

    Clarissa Google review

  • Rated five out of five

    Blooming Consultants has such a welcoming and comfortable environment. AnnMarie always goes above and beyond, and is always so helpful. Very thankful for all she has done

    Jasmine Google review

  • Rated five out of five

    AnnMarie is wonderful! She is wonderful at helping people look at things from different perspectives. I highly recommend Blooming Consultants.

    Lindsey Google review

  • Rated five out of five

    Ann Marie is amazing! She has been my therapist for three years now and I'm truly grateful to have met her. In moments I don't know what to do or who to turn to, I turn to her. She never gave up on me, even when I was giving up on myself. It felt like she was fighting the fight with me, sessions with her feel very open and care free like I'm talking to a friend. XOXO Thank you for everything you have done for me!

    Kyra Google review

Read the reviews on Google

Before you call

Common questions

Something else? Call (989) 728-2364 and ask.

Who is the right therapist for me?

The one you can be honest with. That matters more than any list of letters after a name. Call, ask whatever you want to ask, and see how the conversation feels. If it does not feel right, say so.

Do you take my insurance?

We accept Blue Cross Blue Shield of Michigan, Blue Care Network, Blue Cross Complete, Priority Health, McLaren and HAP, and we also take commercial insurance, cash, check, credit card and health savings plans. Two people with the same insurer can have different coverage, so call the number on the back of your card and ask what your outpatient mental health benefit is. If you are on Medicaid, we take Blue Cross Complete, and the insurance page covers the rest.

What happens at the first appointment?

Mostly getting to know each other. You tell Ann Marie what brought you in and what you would like to be different. You do not have to explain anything you are not ready to.

How long does counseling take?

It depends on what you are working on. Some people come for six to twelve sessions and feel finished. Others keep going for longer. You and Ann Marie decide that together, and you can ask her at any point how it is going.

All the questions people ask before they call

Take the first step

Leave your name and number and we will call you back during office hours. You do not need to explain everything now.

Monday to Friday 9am to 5pm.

Call (989) 728-2364Request a callIn a crisis? Call or text 988
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